Brand Marketing

British Bus Service Apologizes for 'Ride Me' Ad Campaign

Price gag sparked international backlash

By David Griner

May 11, 2015

A Welsh bus service's "Ride Me All Day for £3" ad campaign has come to an abrupt stop after facing vocal criticism in social media.

David Griner

David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."

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