Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
To promote its support of small businesses, British Bank TSB has released a campaign to instill confidence in using its business banking service.
As part of the bank’s recently launched “Life Made More” brand platform, the latest spot features a bakery owner strutting through her company with confidence in slow motion. Those around her watch on in awe as she does so.
Created by McCann London, directed by Mike Carter and produced by Craft, the 30-second spot promotes the TSB offer of 25 months of free banking.
Emma Springham, chief marketing officer of TSB, said that the bank was “committed” to helping small businesses thrive.
“With
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in