British Airways Goes Into Play

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BOSTON British Airways said it has placed the creative portion of its $100 million global ad account into review and invited 10-year incumbent M&C Saatchi to defend.

British Airways’ commercial director Martin George said in a statement, “We have enjoyed a long and successful relationship with M&C Saatchi. However, as the airline continues to face the challenges of an increasingly competitive market, we are required to review all our major contracts across the business in line with our corporate procurement policy.

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