Brit to Supervise Chemistri’s Radiant Planning

CHICAGO Publicis Groupe’s Chemistri has added Daniel Hennessy in the new position of senior vice president, integration creative director, the agency said.

The 35-year-old British native will oversee the Troy, Mich., agency’s “media-neutral” creative efforts, which it has dubbed the Radiant Planning Process.

Hennessy, who started this week, reports to chief creative officer Gary Topolewski. He will seek input from the shop’s various disciplinary units at the beginning of each creative product, the agency said.

Hennessy previously worked at Euro RSCG Wnek Gosper Interaction in London.

Formerly D’Arcy, Chemistri works on General Motors’ Cadillac and Pontiac nameplates.