Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Bristol-Myers Squibb has placed its media assignment in review, according to sources.
The company spent $170 million on measured media in 2008, according to Nielsen, slightly down from the $175 million it spent in 2007.
The incumbent on the business is WPP Group’s Mindshare, which is defending, per sources. Other contenders are said to include Havas’ MPG. The agencies either declined comment or referred questions to the client.
Mindshare won the business in 2001 (when the client reportedly spent $275 million annually on advertising) after a review.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in