Bringing Humanity to the Forefront of Customer Experiences

Too many CMOs are focused on the next big industry development

a mass of people accumulate in a shopping area; the people and objects are all sorts of vibrant colors
There needs to be a shift to ensure that clients are being prioritized the right way. Getty Images

A systemic problem in marketing is that we often talk about our expertise and differentiators, flaunting our knowledge and uniqueness. Everything is unnecessarily complex, and the elitist attitude is prevalent. We use countless acronyms, and we’re on to the next industry trend as soon as the layperson begins to understand what the last one meant. “Simple” and “clear” is not how one would describe us.

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@EpsilonMktg Wayne Townsend is president, technology for global marketing company Epsilon.