Bringing Humanity to the Forefront of Customer Experiences

Too many CMOs are focused on the next big industry development

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A systemic problem in marketing is that we often talk about our expertise and differentiators, flaunting our knowledge and uniqueness. Everything is unnecessarily complex, and the elitist attitude is prevalent. We use countless acronyms, and we’re on to the next industry trend as soon as the layperson begins to understand what the last one meant. “Simple” and “clear” is not how one would describe us.

As an industry, we are far too complicated, much too focused on being ahead, and not paying close enough attention to the human experiences we’re creating for our clients and their customers.



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