Brighthouse Hires First CCO

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Self-described “ideation” company Brighthouse has hired its first chief creative officer: former Carmichael Lynch group creative director Markham Cronin.

His task is to help the Atlanta shop produce the advertising and design ideas it sells to clients such as Coca-Cola, Home Depot, Georgia-Pacific and Met Life, said founder and CEO Joey Reiman.

“Markham not only has the skill set and expertise but he has a vision for what the new communication model can be about,” Reiman said.

Cronin, 37, grew up in Georgia and spent two years at WestWayne before leaving the city a year ago to join CL.





AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in