Brighthouse Breaks Delta Campaign

ATLANTA Brighthouse launches its first campaign for Delta Air Lines today.

Television and radio spots from the Atlanta shop target business travelers in the Atlanta area.

Themed “You’ve got business at home, too,” the effort highlights the local carrier’s frequent flights, self-service check-in kiosks and online technology.

The work features frequent fliers receiving humorous but positive performance reviews from friends, family and pets for their ability to balance work with quality time at home.

“Our customers tell us that what they want is to do business with an airline that values what is most important to them,” said Vicki Escarra, chief marketing officer for the Atlanta-based client.

Commercials will air through December. Print ads will run in The Atlanta Journal-Constitution, the Atlanta Business Chronicle, The Wall Street Journal and local editions of Time and Newsweek.

The budget was not disclosed. Delta spent $34 million on ads in 2002, per TNS/CMR.