Brightcove Narrows Focus

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK While it once had ambitions to compete with YouTube for viewers and ad networks for media dollars, Brightcove is now focusing squarely on its video technology.

As part of that push, the company will cease to develop its less than one-year-old video portal and move it to a new Web site, Brightcove.tv. The Brightcove.com site will now become a corporate destination for its video infrastructure and syndication offerings.

While the video portal will live on, Cambridge, Mass.-based



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in