Brigham’s Breaks Summer Push

BOSTON — Rattle Advertising this week breaks trio of 15-second TV spots for Brigham’s Ice Cream which will run through the summer in the greater Boston market; radio ads will air in Connecticut and New York.

The campaign from the agency in Somerville, Mass., are designed to tout the client’s ice cream, which is marketed in grocery stores, as opposed to Brigham’s restaurants. One spot shows a baby reaching into a carton of ice cream as a voice over asks, “Do you remember your first taste?” Another spot shows a little boy trying to catch his father’s attention, but dad is busily eating out of a large tub of Brigham’s Ice cream. “There’s nothing like the rich creamy taste of Brigham’s Ice Cream,” is the tagline.