Brigham's Breaks Summer Broadcast Campaign

boston—Babies and small children are the focus of a trio of new TV spots for Brigham’s Ice Cream by Rattle Advertising.

“We’ve been lacking a solid brand message for a few years,” said Darryln Lei kauskas, marketing director at the Ar lington, Mass.-based client. “[The new spots] will help us reach existing consumers as well as new ones.”

One 15-second execution shows a little boy using empty Brigham’s cartons as walkie-talkies. The child tries to catch his father’s attention, but dad is busily eating ice cream.