Briefs

Steal This Couch

CP+B tells Canadians to take Ikea goods

Who knew Canadians had such sticky fingers? After Crispin Porter + Bogusky and Ikea designers set up a living-room environment in Toronto’s Union Station last Thursday to promote the opening of the client’s fourth store in the area, every item in the display was gone within eight minutes. But the thieves were just responding to an invitation from the Miami agency. The creatives had decided that instead of guarding over the goods—about a thousand Canadian dollars’ worth of Ikea products big and small—they’d surrender to the inevitable and attach signs reading “Steal me” to each item.