Brickmill Lands Brand-Building Job For Direct Mailer

Boston—Brickmill Marketing Services has won a year-long contract as Imagenow’s lead agency.

For Imagenow’s first significant foray into advertising, Brickmill will craft print ads, collateral and undertake public relations efforts.

Brickmill will position the Elmira, N.Y.-based client as a full-service direct-mail company, according to Brian Renda, president and CEO of the Nashua, N.H., shop. The print production concern previously used freelance marketing professionals for its advertising efforts.

New work is expected to break in late fall. Media spending was not disclosed.

Brickmill’s client roster includes Drexel University, the March of Dimes and the Veterans of Foreign Wars.