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The Brick Industry Association has named Adworks its lead creative agency.
The Washington, D.C., shop defeated Ten United in Pittsburgh and New York’s Grey in the finals of an eight-week review to win creative responsibility for the estimated $7 million account.
Media buying re mains at Grey.
“Our strategy and the strength of our reel won the business,” said Mark Green spun, creative director at Ad works.
The agency is charged with launching the Reston, Va.-based trade association’s first national advertising campaign.
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