Brewers Make Big Plans For Summer -- Anheuser-Busch, Coors and Miller Prepare For Heavy Load of Promotions, Tie-Ins

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LOS ANGELES – In the perennial fight for in-store display space, Anheuser-Busch is staying local, Miller Brewing is heading north and Adolph Coors is hanging out at the beach.
With sales this summer expected to be flat from a cold and disappointing season last year, the emphasis on displays is stronger than ever.

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