Brand Marketing

Breitbart Launches Campaign Against Kellogg’s After Company Said It Would Pull Advertising

Creates #DumpKelloggs petition

By Kristina Monllos

November 30, 2016

Following Kellogg's announcement on Tuesday that it would be pulling ads from Breitbart, the "alt-right" news organization created a campaign encouraging its readers to boycott the company. 

Kristina Monllos
@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.
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