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LOS ANGELES A new print ad by independent McClain Finlon depicts Breckenridge Ski Resort snowboarders as members of an exclusive gentlemen’s society, the agency said.
Breaking in the October Snowboarder and Transworld Snowboarding magazines—as well as 20 x 24-inch posters—the full-page ad stars the Colorado resort’s sponsored snowboarders, all of whom live and snowboard in the Breckenridge area.
Tagged “Four peaks. Four parks. Four pipes,” the ad is meant to “target the hardcore snowboard rider . .
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