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Automaker Says Campaign Raises Image
DETROIT–Ford Motor Co. says print inserts for its Ford division that focus on breast cancer are elevating the automaker’s image.
The fourth in a series of supplements sponsored by Ford and Condƒ Nast appears in May issues of five magazines. Research conducted by the car maker after the first section last year showed it elevated the Ford division’s image, said Lonnie Ross, Ford division public affairs’ marketing and special markets manager.
About 63 percent of respondents said the ad made them feel better about Ford as a company.
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