Breaking With Tradition

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As we continue to plan and replan strategy for 2009, the media community must not follow the norm. Traditionalist buyers need to look beyond their purist ways and actually be, well, creative.

On both sides of the desk media people who in better economic times would simply take orders must now go out and actually create their opportunities.

In many ways, it appears that some of us have been stifled by recessionary metrics. Now, more than ever, sticking only to “tried-and-true” business practices spells “dead and buried.”

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