Breaking Down the Significance Behind Pantone’s Color of the Year

Classic blue is traditional yet stable and comforting

Pantone color of the year on products like shoes, water bottle, dice, paper, belt, etc.
Classic blue a safe and reliable choice as a color of the year. Pantone

Earlier this month, Pantone revealed its 2020 color of the year: classic blue. Blue, the world’s favorite color, is associated with a slew of attributes: trust and dependability, innovation and creativity, safety and serenity, intelligence—the list goes on.

Brendán Murphy is a senior partner at Lippincott.