Breaking up Burger King's DMBB media stranglehold

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In the trench warfare of fast food advertising, most of the participants use smaller agencies to plan and place local media. But that wasn’t the way Burger King did it.
Until now. D’Arcy Masius Benton & Bowles/N .Y. has had a stranglehold on Burger King’s media. But a small Syracuse, N.Y.

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