Breakfast cereal (kids)

They really are Grrrrreat! Frosted Flakes scored in terms of family focus and taste. Ingredients were also a top driver which played into the brands favor, “especially when you’re up against [the artificial flavoring of a] Captain Crunch,” said Passikoff.

1.    Frosted Flakes
2.    Froot Loops
3.    Honey Grahams
4.    Lucky Charms
5.    Wheaties
6.    Captain Crunch

For more information, please e-mail your name and contact information to brandkeys@brandweek.com