Breakfast cereal (kids)

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They really are Grrrrreat! Frosted Flakes scored in terms of family focus and taste. Ingredients were also a top driver which played into the brands favor, “especially when you’re up against [the artificial flavoring of a] Captain Crunch,” said Passikoff.

1.    Frosted Flakes
2.    Froot Loops
3.    Honey Grahams
4.    Lucky Charms
5.    Wheaties
6.    Captain Crunch

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