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Debuts Awareness Campaign Via Red, Buys Into Falmouth Race
BOSTON–Breakaway Solutions has tapped Red as creative agency and Carat Freeman for media buying and planning on its estimated $10 million account.
The publicly traded, full-service e-business consultancy next week will launch an awareness campaign tagged “Get there first” targeting business professionals. A single-page ad features a baby in a hospital nursery surrounded by bottles of formula while the cribs of adjacent sleeping babies have no bottles.
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