Brazil's Outdoor Boom

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.





RIO DE JANEIRO – Outdoor is now the fastest-growing media segment here. According to InterMeios, a media assessment institute, investments in outdoor advertising between January and September 1992 have shown a 51% real growth, with an increase of 2.7% in the medium’s share of advertising money.
Copyright Adweek L.P. (1993)


AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in