Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Shopping for musical instruments online is about to become a little easier for Brazilian consumers.
Magazine Luíza (also known as Magalu), a major retailer often compared to Amazon, teamed up with music streaming service Deezer to develop Decifrei (Shopping Inside Songs), a shoppable option within Deezer’s app that lets consumers shop for musical instruments inside various songs.
The process is simple: Consumers download the Deezer app, navigate to the Decifrei page and then choose a song to listen to.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in