Brazil’s Answer to Amazon Develops a Mobile Feature to Shop Inside Songs

Magalu teamed up with music streaming service Deezer and Ogilvy Brazil to make purchasing instruments easier

Brazilian consumers can use the Deezer app to shop for musical instruments.
Brazilian consumers can use the Deezer app to shop for musical instruments inside songs. Magalu

Shopping for musical instruments online is about to become a little easier for Brazilian consumers.

@tiffmoustakas tiffany.moustakas@adweek.com Tiffany Moustakas is Adweek's news and engagement editor, where she edits stories, newsletters, assists with social media and writes about the intersection of marketing and culture.