Brazil’s World Cup Is a Marketer's Dream, but Also a Potential Nightmare

A global audience of 3.2 billion

The World Cup is the single greatest marketing tent pole on the planet. This year, 108 million people watched the Super Bowl, while 3.2 billion watched the last World Cup, 715 million for the finals alone. It attracts a fully engaged, globally diverse audience for a month of action both preceded and followed by four years of anticipation.