Brawny Features Strong Women in Flannel for #StrengthHasNoGender Campaign

The social effort honors International Women's Day

To honor International Women's Day on Tuesday, paper towel company Brawny will swap its iconic Brawny Man mascot with four powerful women—each of who is making a difference in her own way. While you won't find the women on the packaging, their images will appear on the brand's social media accounts throughout Women's History Month.

@ktjrichards katie.richards@adweek.com Katie Richards is a staff writer for Adweek.