Brawny Disputes Bounty's Ad Claims

ATLANTA Procter & Gamble’s “Lock in Spills” campaign for Bounty is under attack from rival paper towel producer Georgia-Pacific.

In a lawsuit filed Sept. 30, the Atlanta-based company is claiming that P&G has practiced false advertising, and deceptive and unfair business practices.

According to the suit, in the Bounty ads from Publicis in New York, a comparison test with G-P’s Brawny “states and implies that Bounty will not drip, and that Georgia-Pacific’s Brawny, noted as the “next leading brand,” will drip when used to clean up spills.

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