Brawny Celebrates Women’s History Month By Featuring a Woman on Its Packaging

Campaign includes films focused on women in STEM

After 43 years of Brawny's lumberjack, it was time for a change. Brawny

For the month of March, which also happens to be Women’s History Month, Brawny is celebrating women by replacing the Brawny Man on its packaging with a Brawny Woman. The campaign, #StrengthHasNoGender, also includes a series of short films featuring a number of inspiring women in the STEM fields and an anthem video featuring trailblazers from Harriet Tubman to Serena Williams.

@ktjrichards Katie Richards is a staff writer for Adweek.