Bravo! Applauds New Office

When Bravo! Marketing announced an office opening in Boston, it’s unlikely that local restaurateurs paid much attention. Perhaps they should have, given the history behind the San Francisco-based agency’s name.
“We landed our first client and he told us that we needed to look like a real solid company,” recounted agency executive vice president Rick Scherle of the naming of Bravo! five years ago. “We had not named the entity and we said, ‘We have to have a name for this company by the end of lunch.'”
Once the meal was finished, agency employees noticed the name of the restaurant, PastaBravo, and adapted it as their own. Borrowing names may not be the recommended branding strategy, but Scherle said that thus far it hasn’t been a problem. “They’re in one space, we’re in another,” he said.
While both offices will focus on high-tech clients, the Boston office will mirror the East Coast in its formality and group-oriented culture, said Scherle, who is dividing his time between the two offices until a local manager is hired.
–Rebecca Flas