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NEW YORK The Bravo Group has been selected by Pfizer Consumer Healthcare as its advertising agency for the Hispanic market, the agency said today.
Bravo will develop a multi-brand marketing program for the consumer healthcare division, which includes brands such as Listerine, Lubriderm, Benadryl, Purel, Neosporin and Visine. The effort is expected to launch in the third quarter, said Jaime Aranda, director of ethnic business development for The Bravo Group, though he declined to disclose which brands would be part of it.
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