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Creatives grapple with how to do great work in a shifting ad landscape

One of the recurring themes of Adweek’s 29th Creative Seminar, held at the Ritz-Carlton in New Orleans, was just how hard it is to create great work. But the bigger question was whether advertising as we know it should even be the goal.

David Lubars has no faith in futurists, but he believes the traditional 30-second TV commercial will likely be Tivo-ed out of existence by 2006.



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