Brann Plans to Trim 60

BOSTON–Brann Worldwide intends to trim about 60 employees, roughly half of the staff at its headquarters in Wilton, Conn., if business there does not improve by year’s end.

The looming layoffs stem from eight-year client IBM’s decision earlier this year to consolidate relationship marketing chores with OgilvyOne and Wunderman Worldwide, said Brann CEO David Finkel. No other Brann offices will be affected, he said.

With global billings near $1 billion, Brann employs more than 5,000 in some 15 offices worldwide. The shop had been a unit of Havas Advertising’s Diversified Agencies Group. That division is being disbanded, and Brann–by far DAS’ largest component–will soon be realigned with another division of the French conglomerate, likely Arnold or Euro RSCG.