Brann Marketing Names Marsh President

ATLANTA Brann Contact executive Steve Marsh has been named president of newly created Brann Marketing Services.

The appointment is the result of Brann, a unit of Arnold, consolidating Brann Contact, the company’s call center practices, with Brann Data branches.

Marsh will report to Andy Wright, president of Brann North America. He will operate from Richmond, Va., and oversee all eight BNA locations.

Marsh said his department will serve to support Brann’s traditional advertising agencies. “I’ll move people into the various offices,” he said. “It’s important to have people there, not processes.”

“Analytics has been a big part of both units,” Wright said in a statement. “Having Steve lead the combined operation will allow us to better leverage data for all Brann clients.”

Marsh joined the direct marketer in 2000 following a six-year stint at Rapp Collins in Vienna, Va., where he managed all integration activity for one-to-one customer contact solutions across client bases.

BMS clients include Royal Caribbean, the Bermuda Department of Tourism, Teradata, Nestle and Guinness.

Arnold is a division of Paris-based Havas.