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BOSTON Brann Worldwide has added interactive marketing chores for Barclays Global Investors and hired two senior staffers to work on the account.
The Havas shop’s San Francisco office will fashion e-mail ads and Web banners for Barclays. The goal for both will be lead generation for various client products and services, according to James Hipkin, president of the 60-person office. The budget was not disclosed for the crosstown client, which Brann said it added following a review.
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