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This year’s Brandweek, Adweek’s flagship annual event bringing together the industry’s brightest minds, is a departure from business as usual on many levels.
It’s the first entirely virtual version of the event, and features an extra day just for industry professionals who are unemployed or furloughed due to the Covid-19 pandemic. Brandweek Masters Live, which kicks off today, also marks the launch of a new initiative designed to help brands diversify their marketing vendors—and to help underrepresented founders get into the supply chain at some of the leading global brands.
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