The Road to Brandweek: JetBlue's Elizabeth Windram on Meeting Sky-High Expectations

How the low-cost airline is distinguishing itself

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Between baggage fees and minuscule legroom, travelers expect to put up with a lot when flying with a budget—or in industry parlance, low-cost—airline. But, according to JetBlue’s latest campaign featuring the Alright Brothers, “just alright” doesn’t fly here.

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