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DNA tests no longer seem like something out of a science textbook—and that’s thanks in large part to companies like 23andMe, which have brought DNA test technology into people’s homes, giving them a deeper look at their genetic makeup and ancestry with just a bit of saliva in a tube.
But sharing your DNA with a corporation brings with it many questions, particularly in today’s era of constant consumer chatter about data privacy. Ahead of Adweek’s annual Brandweek event, taking place Nov.
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