The Road to Brandweek: 23andMe's Tracy Keim on Prioritizing Privacy and 'Consumer Obsession'

Keim believes that constant consumer feedback 'is a great thing'

DNA tests no longer seem like something out of a science textbook—and that’s thanks in large part to companies like 23andMe, which have brought DNA test technology into people’s homes, giving them a deeper look at their genetic makeup and ancestry with just a bit of saliva in a tube.