The Road to Brandweek: 23andMe’s Tracy Keim on Prioritizing Privacy and ‘Consumer Obsession’

Keim believes that constant consumer feedback 'is a great thing'

headshot of tracy kleim
Tracy Keim is keenly aware of consumers' concern about privacy at 23andMe. 23andMe

DNA tests no longer seem like something out of a science textbook—and that’s thanks in large part to companies like 23andMe, which have brought DNA test technology into people’s homes, giving them a deeper look at their genetic makeup and ancestry with just a bit of saliva in a tube.

@dianapearl_ diana.pearl@adweek.com Diana is the brand marketing editor at Adweek and managing editor of Brandweek.
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