Brands Teamed Up for Joint Super Bowl Spots, Sharing the Wealth of the $5 Million-Plus Time Slot

Bud Light and HBO were among those that advertised together during the Big Game

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Running a Super Bowl ad is about the biggest marketing investment a brand can make. But some have found a new way to circumvent the high costs of buying Super Bowl ad time: sharing it.

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