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Running a Super Bowl ad is about the biggest marketing investment a brand can make. But some have found a new way to circumvent the high costs of buying Super Bowl ad time: sharing it.
Several brands teamed up to run Super Bowl spots together this year. Perhaps most notably was Bud Light and HBO, which placed a Game of Thrones dragon and the show’s theme song at the end of a commercial in Bud Light’s Dilly Dilly universe.