Brands Teamed Up for Joint Super Bowl Spots, Sharing the Wealth of the $5 Million-Plus Time Slot

Bud Light and HBO were among those that advertised together during the Big Game

The Mountain from Game of Thrones fought and killed the Bud Knight in one of the brand's Super Bowl spots. Bud Light

Running a Super Bowl ad is about the biggest marketing investment a brand can make. But some have found a new way to circumvent the high costs of buying Super Bowl ad time: sharing it.

@dianapearl_ Diana is the brand marketing editor at Adweek and managing editor of Brandweek.