Brands Target the Homebound and Blizzard-Bored With Flash Sales

The snow didn't really add up, but maybe the orders will

Even though the snowstorm that was supposed to have been the Blizzard of the Century turned out to be little more than an annoyance for many people in the Northeast, it's turned into an opportunity for a few quick-thinking brands. Old Navy, L'Occitane and Cole Haan are among the retailers using the storm as an excuse to have today-only online sales.

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