Brands Should Boost Social Movements for Black Audiences and Brands

It’s never too late to take a stand

tech
Brands can tap into pockets of authentic space and establish a meaningful connection with their Black audience. Sujean Gahng for Adweek

The Black Lives Matter movement sparked one of the most impactful zeitgeist shifts for society this past year. Through politics, art, music, spoken word and more, the Black community inspired and demanded change.

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Adweek opinion contributor Claudia Oddo is audience marketing manager at Pandora.