Voice

Brands Should Boost Social Movements for Black Audiences and Brands

It’s never too late to take a stand

tech
Brands can tap into pockets of authentic space and establish a meaningful connection with their Black audience. Sujean Gahng for Adweek
By Claudia Oddo

February 18, 2021

The Black Lives Matter movement sparked one of the most impactful zeitgeist shifts for society this past year. Through politics, art, music, spoken word and more, the Black community inspired and demanded change.

Claudia Oddo

Adweek opinion contributor Claudia Oddo is audience marketing manager at Pandora.

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