Brands Need to Show Up for the Fight for LGBTQ+ Rights and Inclusion, Not Just the Party

We saw a collection of wins and fails from marketers this June

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

As simultaneously one of the most personal and one of the most commercial global holidays, Pride is in a moment of conflict. During June, you will find rainbows everywhere, from major urban areas to some of the smallest cities in America. It’s heavily debated both in the queer and trans communities, as well as in the world of marketers, how and if brands should be involved in Pride Month.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Your sites feature HTML here...