Brands Need to Connect With the LGBTQ+ Community Over More Than Just Sexuality and Gender

Companies should look beyond the rainbow and tap into consumers' other interests

As we reflect back on this past Pride month, what is the first thing that comes to mind? Flags. Rainbows. Parades. But is that the only reflection of the LGBTQ+ community? Of the people you know, or the person you are? As someone on the inside looking out, I can say it’s not a full representation of myself.