Average People Now Run the Influencer Economy, and Brands Must Embrace User-Generated Content

UGC controls modern-day purchasing decisions

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

By the end of his Aug. 30 evening shift at a Target in Kansas, Jaden Hamilton had successfully positioned himself for internet fame. He headed to a nearby Walmart at dusk, stole one of the store’s shopping carts and announced on TikTok that he would be “holding it hostage.” 

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