Will Brands Start Monetizing Their Social Media Content?

Rebecca Minkoff's debut on OnlyFans during New York Fashion Week raises the prospect of subscription marketing

OnlyFans’ year-over-year revenue figures rose 553% and total transactions rose “seven-fold.”
OnlyFans’ year-over-year revenue figures rose 553% and total transactions rose “seven-fold.” Rebecca Minkoff

There’s a new face on subscription social platform OnlyFans: fashion designer Rebecca Minkoff and her eponymous accessible luxury brand.

@lisalacy lisa.lacy@adweek.com Lisa Lacy is Adweek's Commerce Editor.