Will Brands Start Monetizing Their Social Media Content?

Rebecca Minkoff's debut on OnlyFans during New York Fashion Week raises the prospect of subscription marketing

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There’s a new face on subscription social platform OnlyFans: fashion designer Rebecca Minkoff and her eponymous accessible luxury brand.

Minkoff debuted her OnlyFans account last Friday to coincide with New York Fashion Week (NYFW). Since then, she has streamed behind-the-scenes footage from her latest show.

Until now, the four-year-old social platform has had a reputation for risqué content. Minkoff, on the other hand, plans to feature her designs, along with never-before-seen footage from NYFW and lessons from her entrepreneurial journey as a female founder.

“I get asked similar questions about business and my career regularly, so it’s valuable to have a platform to share learnings and interact with my community,” Minkoff said in a statement.




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