What Brands Can Learn From NASA’s Marketing of the Apollo Missions

Putting a face on the space program literally brought us to the moon

Man on the moon
NASA leaned into using the experts behind the space missions—i.e., astronauts like Capt. Eugene Cernan, commander of Apollo 17—as the faces of its movement to gain public and financial support. Universal History Archive/Getty Images

The fear of nuclear annihilation during the Cold War was so palpable that a common joke at the time was: “What do you want to be if you grow up?”

This story first appeared in the Sept. 14, 2020, issue of Adweek magazine. Click here to subscribe.
@theresa_m_lina Theresa Līna is a Silicon Valley thought leader and strategist, CEO of Lina Group and author of the book Be the Go-To.