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When fans arrive at Churchill Downs for the 149th Kentucky Derby, it’ll be in the most luxurious cars wearing opulent clothing and awaiting a sip of decadent cocktails.
If companies want their brand stamped on all of those facets of the race, they have to show up to Louisville each year.
Casey Ramage, vice president of marketing, brand and partnerships at Churchill Downs, noted that the 30 minutes of average down time between each Kentucky Derby race are just as important to brands as the two minutes of action in between.
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